Innovation is Changing the Tea Industry

Vahdam Teas does not transport in large shipping containers for months before being packaged and sold. All their teas are sourced within 24-72 hours at the tea estates.  Their teas have been door-delivered to consumers in 76 countries. Vahdam has eliminated all middlemen and created new innovations in the supply chain of tea.  By sourcing and delivering direct, they are creating a process which helps every farmer get a better price for their teas.

According to Tea Commerce, a web site focused on the financial growth of the tea industry, and its December 11th article, “India’s Vahdam Teas raises $1.4M to bring fresher tea to your door faster.”

“Vahdam Teas, an e-commerce that’s focused on selling the freshest brews on the planet, has closed a Series A funding round worth $1.4 million to grow its business.

“The funding was led by new backers: Fireside Venture, Mumbai Angels, Singapore Angel Network and undisclosed existing investors. Vahdam Teas, a two-year-old company, previously raised a $500,000 seed round from angels in January of this year.

“Vahdam’s biggest rival is Teabox, a five-year-old company that kickstarted the ‘tea-commerce’ model and has picked up $7 million in backing from venture  capitalists, including Accel.

“Business model-wise, Vahdam has a similar approach to Teabox. It aims to speed up the time it takes tea to go from being picked to being served in a customer’s home. To do that, it sources leaves direct from plantations after which 95 percent is vacuum packed and prepared to be shipped direct to customers.

“Tea is sold from Vahdam’s website and through a partnership with Amazon, the U.S. e-commerce giant that has vast ambitions in India. The company look part in Amazon’s India-based Launchpad program which includes a page on Amazon’s U.S. site.”

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